Traffic Up -- Google Adsense eCPM is Down
First, the traffic to www.popstarsplus.com is back up to pre-950 levels and I hope it is going to stay that way.
On the other hand, the eCPM levels for Google Adsense have been reduced to more than half of my "normal" average. It may be partly due to "smart pricing" since the numbers were up in March, but it may also be due to the time of year. March had a number of Award ceremonies - which meanth that celebrity related stuff was hot. Nothing is happening in April, so advertisers are not spending as much on celebritiy related advertising.
It hurts me in the pocket book, but overall, it if something is going to be down, I would rather it be the CPM. With the higher traffic my other revenue streams compensate somewhat. It is also nicer to give prospective advertisers higher monthly numbers.
