There are basically three ways that a surfer is going to come to your site (1) They already know of your site and type the URL directly, (2) they "hear" about your site from another person, website or advertisement and go to your site, or (3) they find your site on a search engine.
For my celebrity site, #3 is probably the way most surfers find it. Using Jessica Alba as an example, people might search just for her name "Jessica Alba," or add another word/term to the search, such as "Jessica Alba Fantastic Four." You, as the provider of Jessica Alba information want this person to come to your website. You might have all of the vital Jessica Alba news and info, but your site is also "family friendly" - i.e., you do not contain any of that adult content links or stuff on your site.
Last week, www.TheSmokingGun.com published papers that explained that the Jessica Alba camp was upset with Playboy for publishing a sexy photo of Jessica on the cover of their 25 Sexiest Celebrity issue (March 2006 issue). Supposedly, they only gave permission for the picture to appear inside the magazine - and not on the cover. [For more information, see Greg Levine's article on www.Forbes.com at http://www.forbes.com/2006/03/01/jessica-alba-playboy-cx_gl_0301autofacescan13.html.
This is news directly relating to Jessica Alba, and if you have an Alba page, you can provide information about this news event to your readers. This will allow you to keep your website family freindly and allow you to place some of those "dirty" words into your content such as "naked" and "Playboy." With just a litle imagination, you can also add "nude, sexy, hot" or such words that many surfers might use.
Using those words in this context is a way of attracting more users while not trying to cheat the search engines. However, remember that most of your key words should be directly related to your website. If your website is about the Sexy Jessica Alba, then have those words appear throughout the site in the textual content, in the headers, in the links and in the meta tags. Also include links to [and more importantly] from other sites with the same related words.
One test you should try at home is to enter different search terms into the major search engines and see where your site is listed for each term. You want to rank somewhere in the first two pages (the first would obviously be better). Most surfers do not go beyond two pages and only a very small fraction even would venture to the fourth or fifth page of a search result. However being listed on the third to fifth page means that you have potential to rise in the rankings in the not so distant future. What terms work best for you? If you have terms that work, you know what to add onto any new pages you ad -- if the terms you chose are not working, then either you need to find new keywords for your pages, or work a little harder on other aspects of optimizing your page. [Alot more on optimizing for search engines will appear in subjequent posts]
Just a quick note: The reason for me placing "nipple slip" in the title of my first post was to get additional visitors to the site. Hopefully once they get here they will stay -- but just like in the brick and mortar world, sex sells.
Until next time . . .
I.R.
