Friday, March 03, 2006

Zac Efron, Emma Roberts and Other Teens are Hot

Teens and pre-teens are usually overlooked when promoting an ecommerce site. They do not have credit cards, so they cannot buy your items, so why bother? However, many of today's youth are actively surfing the internet (hopefully with some parental locks or better yet, parental guidance).

The big problem is that most web content developers are older than these Gen80-90 (born in the (late) 1980s and 90s) web users and may not know what is "hot" or who is popular. Well, let's go down a quick list:

  • Cast of Harry Potter - The buzz of the last movie may have calmed down, but all of the main characters are still fan favorites and heavily searched.
  • Disney Channel, Nickelodeon and other Youth stations - The stars of their biggest shows are also very popular on the web, especially Jamie Lynn Spears of Zoey 101 (yes, Britney's kid sister), Emma Roberts of Unfabulous (niece of Julia Roberts), Zac Efron from Disney's TV movie High School Musical (the movie was surprisingly well produced) and Drake Bell of Drake and Josh (Josh isn't as popular, but a talented natural comic/actor).
  • The "kid" musicians - There is a whole list of them, now that Jessica, Justin and Britney are getting older a new group of hot stars are coming in such as: Teddy Geiger, The Cheetah Girls, Aly and AJ, Drake Bell, Zac Efron - also worth a mention are the older teens/tweens such as Hilary Duff, Lindsay Lohan, Ciara, Omarion and Chris Brown.
  • Cast of Aquamarine - The latest movie for teens starring three talented young actresses: Emma Roberts, Jojo and Sara Paxton.
  • Cast of Outsiders - Just kidding - I guess I am dating myself, but that movie had a young cast of many future stars.

Well, this is a good start if you are trying to add a younger crowd to your site. But of course this list changes from year to year as the next new hot thing comes up or as the old thing just gets too "old."

In another post, I think I am going to discuss the appropriateness of having kid celebrities on our websites and if we do include a page for them, how much information should we include -- they are kids, after all.